(Case study — B2B SaaS)Delivered in 60 days

Scale Labs
+287% pipeline velocity.

A strong product trapped behind a weak sales funnel. Demos were booked manually, follow-up was inconsistent, and the close rate sat at 18%. Four SDRs were drowning in unqualified calls.

(What we built)
01

Vapi voice agent

An AI voice agent now qualifies every inbound lead and books the meeting in under 90 seconds — 24/7, no missed calls.

02

Nurture rebuild

We rewrote the entire nurture sequence end to end, triggered automatically by lead behaviour rather than guesswork.

03

Funnel re-architecture

Qualification logic was moved upstream so the human team only ever spoke to leads worth their time.

(The outcome)
+287%

Close rate moved from 18% to 52% in two months.

Pipeline velocity rose 287%.

The SDR team shifted from chasing to closing.

We replaced four SDRs of busywork with one system that never sleeps. Our reps now only talk to people ready to buy.

Roni Bar, Scale Labs

(Your turn)

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